最佳答案外贸英语函电：第二版答案郭建梅第三课的学习总结 第一段：Essential Factors in International Trade International trade is an essential aspect of globalization, which e...

外贸英语函电：第二版答案郭建梅第三课的学习总结

第一段：Essential Factors in International Trade

International trade is an essential aspect of globalization, which enables businesses to expand their customer base and increase profits. However, conducting international trade involves various factors that must be taken into consideration to ensure a successful deal. The most crucial factors include language barriers, cultural differences, legal considerations, and international trade agreements.

Language Barriers

Language barriers are one of the most significant obstacles that businesses face when conducting international trade. In many cases, businesses must communicate in a foreign language to reach potential customers abroad. Therefore, it is essential to hire professional translators or learn the language of the country where the business is targeting its customers.

Cultural Differences

Cultural differences also play a crucial role in international trade. Each country has its unique customs, norms, and values that must be understood to avoid offending potential customers. Therefore, it is essential to research the prevailing culture in the target country and tailor the business operations accordingly.

Legal Considerations

Legal considerations are also crucial in international trade. Each country has its unique laws and regulations, which businesses must comply with to avoid legal disputes and penalties. Therefore, it is essential to hire legal experts who are familiar with the laws of the target country.

International trade agreements

International trade agreements are also crucial for businesses engaged in international trade. Such agreements ensure that businesses can trade with each other without barriers, restrictions, or discrimination. Therefore, it is essential to research and keep up-to-date with the international trade agreements that relate to the business operations.

第二段：Common Format of Business Letters

The format of business letters is essential in international trade as it portrays the level of professionalism of the business. A typical format of a business letter comprises six essential parts, including the heading, date, recipient's address, salutation, body, and closing. Each part must be adequately structured and include specific details to ensure effective communication.

The Heading

The heading of a business letter includes the sender's company's letterhead and the date of writing. The letterhead should contain the company's logo, name, address, and phone number.

Date

The date should be written in the format of month, day, and year, for instance, May 25, 2021.

Recipient's Address

The recipient's address should include the name of the recipient, company name, and address. It should be written in block style.

Salutation

The salutation should be formal and include the recipient's name and the applicable title, for example, Dear Mr. Lee.

Body

The body of the letter should be written in a clear and concise manner, explaining the purpose of the letter and providing adequate information to the recipient. It should be structured into three parts: the introduction, main part, and conclusion.

Closing

The closing should be formal and respectful, for example, Sincerely or Yours truly. It should be followed by the signature and the sender's name, title, and contact information.

第三段：Email Etiquette in International Business Communication

Email is one of the most common forms of communication in international business. However, there are specific etiquette standards that businesses must adhere to when sending emails to maintain professionalism and effectiveness. These standards include the following:

Use a Professional Email Address

The email address used in businesses should be professional and straightforward, for example, john.smith@company.com. Avoid using personal email addresses that contain nicknames or inappropriate words.

Include an Informative Subject Line

The subject line should be informative and applicable to the content of the email. It should not be vague or contain irrelevant details.

Start With a Greeting and End With a Closing

The email should start with a formal greeting and end with a formal closing, for instance, Dear Mr. Lee and Sincerely.

Keep the Email Concise and Clear

The email should be clear and concise, focusing on the main subject matter. Avoid using jargon or complex sentences that could be difficult for the recipient to understand.

Check for Spelling and Grammar Errors

The email should be checked thoroughly for spelling and grammar errors before sending. Such errors could portray unprofessionalism and create a negative impression of the business.

In conclusion, conducting international trade requires businesses to consider various factors, including language barriers, cultural differences, legal considerations, and international trade agreements. The format of business letters and email etiquette in international businesses also play a crucial role in effective communication. By adhering to the standards highlighted in this article, businesses can improve communication effectiveness, professionalism, and ultimately increase profits in international trade.